Hey there, I’m Lorena, a New York-based freelance brand designer who helps entrepreneurs and business owners discover their intentional personalities. Maite (pronounced [my-teh]) isn’t just my brand name—but it’s basically shorthand for how I approach everything: with passion, creativity, and a touch of heart. Maite also happens to be my legal middle name and originates from a region spanning parts of northern Spain and southwestern France. It's actually derived from the Basque verb maite, meaning "to love" or "to be fond of...".
Since I can remember, I’ve always been inspired by creative projects. I’m not entirely sure where that initial spark came from, but I do like to say that the art of creative thinking and the flow of innovation have always been an aspiration of mine. My education journey took me through different majors until I finally found the courage to study engineering science, where I finally found excitement for programming, specifically C++ (which is unusual, since most learn with Python). It wasn't until that moment that I realized that I had surprisingly dabbled with code during my earlier internet days. Funny looking back now, I used to love customizing some of my classmates' social pages (remember MySpace?), which in retrospect, pretty much sparked my interest in working with others today, because it allowed me to streamline storytelling and build identity.
Drawing from my Salvadoran heritage, I've also learned to embrace cultural appreciation, diversity, and representation in design, believing that a client's background adds unique value to their brand. I strive for my clients to feel satisfied and inspired and give them a reason to be proud of their work and the journey that brought them to where they are now.
During my free time, I like to recharge through slow movements like walking, yoga, and pilates. I enjoy myself a good read, plenty of works of Joan Didion, and others alike. I love exploring new places and in-person experiences, capturing the moments that inspire me along the way.
Maite Studio crafts digital experiences that not only resonates with creative entrepreneurs, but also leaves a lasting impression.
Nestled in the vibrant and creative landscape of New York, our strategy thrives on the pulse of innovation, diversity, and the relentless pursuit of excellence.